Muir Glen is in the business of selling tomatoes - canned tomatoes, salsa, pasta sauces, etc. Their tomatoes are organically grown in California and go from field to can in less than 8 hours - resulting in a better, fresher taste. They came to us looking for a rebrand as their current label lacked personality and felt generic. Our goal was to distill a sense of quality, care, taste and simple goodness into a small label. The result was a package that told their brand story, conveyed taste, and had easy shop-ability on the shelf.